The leaves are changing, the temperature is dropping, and here at Innovations PR we are hard at work with some exciting new projects. This fall, our firm is working with several new clients ranging from local nonprofits to departments at Liberty University. Keep reading for a crash course in our clients and the campaigns we’re planning for them.
Community Restoration Initiative
This is our second semester working with Community Restoration Initiative (CRI), a Lynchburg-based nonprofit that exists to support the growth of healthy families in lower-income neighborhoods. CRI accomplishes this by providing family nights, children’s after-school groups, and mentorship programs for people of all ages.
Our team at Innovations PR is working specifically to promote CRI’s developing mentorship program. Through events, videos, and other PR strategies, we are creating a campaign to encourage adults to become mentors for CRI.
Lynchburg Prayer Breakfast
The Lynchburg Prayer Breakfast is an event in the greater Lynchburg area where community leaders meet together for fellowship and a time of prayer. The 49th annual Lynchburg Prayer Breakfast will take place Nov. 16, at Phase 2, and feature guest speaker Delegate Scott Garrett.
Innovations PR is creating a campaign utilizing social media and guerrilla marketing to promote the event to local small business owners. By marketing the event to Christian young professionals, our team is working to expand the audience of this Lynchburg tradition.
Liberty University Student Life
Innovations PR is continuing to work with the Office of Student Life at Liberty University this semester. The Office of Student Life supports commuter, graduate, and online students, and provides resources to help them succeed in their studies and places for them to gather.
Our firm is working on a campaign to advertise Student Life’s Commuter Lounge through guerilla marketing tactics and artfully designed posters. This campaign will promote the Commuter Lounge as a place for off-campus students to gather while they are on campus.
Rekindling Ministries is a nonprofit that provides resources for Christians to pursue their callings and revitalize their passion. These resources include workshops, various teaching materials, and more.
Innovations PR is helping advertise Rekindling Ministries’ resources by updating the design for their products. Our team is also developing videos and podcasts to communicate the nonprofit’s mission.
Beautiful Mess Ministries
Finally, our team is working with the nonprofit Beautiful Mess Ministries, a Lynchburg-based organization that supports communities across the globe by providing them with basic physical needs and sustainable business opportunities. Currently, the nonprofit is focused on supporting a community in Rwanda, Africa.
Our client team is working to develop strategies for the ministry to promote themselves and effectively communicate their vision. We are also redesigning their website with an updated layout.
Interested in learning more about what we’re doing this year at Innovations PR? Follow us on Facebook, Twitter and Instagram to keep up with firm-related news!